People in China are shopping without cash and without summit phones. People there are simply buying goods through their faces.
Neither cash, no card, nor wallet nor smart phone. A new form of shopping is emerging in China. People there are simply buying goods through their faces. Actually it is part of the rapidly emerging new payment system in China, which is based on facial recognition. This system requires only facial recognition. China is now moving towards implementing this system across the country. If this happens, the technology of QR code will also look old.
Know What is Facial System
Facial system is very easy. A consumer buys goods according to his requirement from the store and when it comes to payment, he has to stand in front of Point of Sale (POS). These machines are equipped with cameras that capture the consumer and identify them.
For this, it is necessary that the customer’s account is linked to his facial identity ie photo. Bo Hu is the chief information officer in a bakery using a facial payment machine. She says, I do not even need to bring a mobile phone with me at the time of shopping. My face is enough.
This Technique Has Been Used For Different Work
Facial payment software is already widely used. It is generally used to monitor people. Till now police and administration people have been trying to catch criminals or crush any dissatisfaction through it, but now a new method of payment has emerged with the help of this technique.
In fact, officials in China have been criticizing the use of this technology to keep an eye on people. Especially in areas like Xinjiang, only on the basis of this technology, Chinese officials monitor people. Due to this, the questions regarding the use of this technique are also deepened. Researcher Adam Nee, who is pursuing a university education in Sydney, says the technology poses a big risk. The establishment (rule of China) can use this data against the people. Through this, political opponents can be targeted.
Alibaba is At The Forefront of Technology Use
Despite data security and privacy concerns, consumers are excited about this technology, as it is clear that its use is increasing in stores and malls. Alipay, the financial arm of e-commerce giant Alibaba, is a leader in increasing the use of this technology in China. It has installed devices related to it in close to a hundred cities.
Its upgrade system Smile-to-Pay has recently been launched. New technology is also giving an opportunity to provide more data. According to researcher Jeffrey Ding of Artificial Intelligence at Oxford University, this data can also be used to prevent theft in stores and malls.